{"id":5106,"date":"2016-10-31T10:29:07","date_gmt":"2016-10-31T10:29:07","guid":{"rendered":"https:\/\/xatcom.net\/val\/?p=5106"},"modified":"2016-10-31T10:29:07","modified_gmt":"2016-10-31T10:29:07","slug":"semantica-la-teua-web","status":"publish","type":"post","link":"https:\/\/xatcom.net\/val\/semantica-la-teua-web\/","title":{"rendered":"\u00c9s sem\u00e0ntica, la teua web?"},"content":{"rendered":"<p>En la nostra tasca di\u00e0ria d\u2019I+D+I, amb la finalitat d\u2019aconseguir que els nostres projectes s\u2019adapten a les darreres tend\u00e8ncies marcades per les plataformes de cerca, estem incloent marcatge de microdades <a href=\"http:\/\/schema.org\/\">schema.org<\/a> en els \u00faltims projectes.<!--more--><\/p>\n<p>El llenguatge HTML ens ofereix solucions pensades per a estructurar continguts amb major o menor flexibilitat depenent de la versi\u00f3 HTML triada. En la nova versi\u00f3 <strong>HTML5<\/strong> i amb les noves etiquetes incorporades \u00e9s possible millorar considerablement aquesta estructura.<\/p>\n<p>Per\u00f2 si a m\u00e9s utilitzem <strong>microdades Schema<\/strong>, podem oferir una informaci\u00f3 sem\u00e0ntica addicional molt m\u00e9s l\u00f2gica que ajudar\u00e0 els cercadors a entendre la naturalesa dels nostres continguts.<\/p>\n<p>Google va adquirir en 2010 Freebase, que en el seu moment disposava d\u2019una immensa base de dades de milions de refer\u00e8ncies, i que Google ja usava pel seu lloc de not\u00edcies.<\/p>\n<blockquote><p>&#8220;Ja aleshores l\u2019enginyer de Google Amit Singhal ens anunciava: &#8220;la frescor i la rellev\u00e0ncia dels continguts tindr\u00e0 m\u00e9s import\u00e0ncia, junt a altres elements com els <i>microdata <\/i>i els <i>schema indexing<\/i>, la qual cosa permetr\u00e0 una millor indexaci\u00f3 del contingut.&#8221;<\/p><\/blockquote>\n<p>Els avantatges d\u2019usar aquestes microdades que proposa schema.org s\u00f3n moltes: millorar la indexaci\u00f3 de la nostra web, relacionar contingut entre v\u00e0ries p\u00e0gines per mitj\u00e0 d\u2019atributs socials espec\u00edfics, ressaltar el nostre contingut en fragments enriquits (amb foto i textos) als cercadors. A m\u00e9s de facilitar la tasca de compartir en les xarxes socials, com Google+ que ja usa aquesta mena de dades estructurades per mostrar el contingut en el <i>snippet <\/i>de su <i>timeline<\/i>.<\/p>\n<p>L\u2019etiquetat <i>schema<\/i> es recomanable en p\u00e0gines que generen una gran quantitat de contingut: tendes online, webs corporatives amb not\u00edcies, portals online.<\/p>\n<p>Existeixen m\u00e9s de cent tipus de fragments enriquits, tant per treballs creatius (s\u00e8ries de televisi\u00f3, receptes, llibres, pel\u00b7l\u00edcules), objectes inserits que no s\u00f3n text (\u00e0udio, imatges, v\u00eddeo), esdeveniments, organitzacions, persones, llocs, negocis, restaurants, productes, <i>reviews<\/i>, etc&#8230;<\/p>\n<p>En Xatcom.net ja usem metadades <i>schema <\/i>en els nostres projectes amb continguts din\u00e0mics. Podeu consultar una llista completa de tots els tipus d\u2019esquemes en schema.org.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la nostra tasca di\u00e0ria d\u2019I+D+I, amb la finalitat d\u2019aconseguir que els nostres projectes s\u2019adapten a les darreres tend\u00e8ncies marcades per les plataformes de cerca, estem incloent marcatge de microdades schema.org en els \u00faltims projectes.<\/p>\n","protected":false},"author":1,"featured_media":17022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[188,194],"tags":[64,70],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-web","category-marketing-digital","tag-disseny-web","tag-posicionamient-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9s sem\u00e0ntica, la teua web? 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