{"id":5767,"date":"2019-01-17T10:02:03","date_gmt":"2019-01-17T10:02:03","guid":{"rendered":"https:\/\/xatcom.net\/?p=5767"},"modified":"2022-05-03T18:31:13","modified_gmt":"2022-05-03T18:31:13","slug":"influencia-instagram-en-turisme","status":"publish","type":"post","link":"https:\/\/xatcom.net\/val\/influencia-instagram-en-turisme\/","title":{"rendered":"La influ\u00e8ncia d&#8217;Instagram en el turisme"},"content":{"rendered":"<p><strong>Instagram<\/strong> continuar\u00e0 creixent en 2019 per damunt dels 1.000 milions d&#8217;usuaris, convertint-se en la xarxa social m\u00e9s influent per a la ind\u00fastria tur\u00edstica. Ho vam anunciar l&#8217;any passat en aquest article i les seues expectatives de creixement continuen en xifres r\u00e8cords. Creada en 2010 inicialment per a usuaris de Iphone, Ipad i Ipod, en 2012 va fer el salt al sistema Android i a l&#8217;any seg\u00fcent per a versions de Windows Phone.<\/p>\n<p>La xarxa de turisme permet als seus usuaris compartir fotos i v\u00eddeos des de qualsevol lloc i aquest car\u00e0cter absolutament la converteixen en una plataforma extraordin\u00e0ria per a compartir experi\u00e8ncies de viatge. El 60% dels seus usuaris publica en els seus perfils imatges dels llocs que han visitat i \u00e9s que <strong>Instagram ens ha convertit a tots en fot\u00f2grafs de viatge i en potencials ambaixadors de les destinacions tur\u00edstiques que visitem.<\/strong><\/p>\n<p>La seva gran capacitat de <strong>engagement<\/strong> li permet crear relacions s\u00f2lides entre els seus usuaris. De fet, en aquesta xarxa social es registren m\u00e9s de 4 mil milions de <em>&#8220;Likes&#8221;<\/em> diaris; i cada imatge publicada rep una mitjana de 25% m\u00e9s engagement que en Facebook.<\/p>\n<p>Cal assenyalar que les imatges publicades en Instagram es poden geolocalitzar. Els<strong> Geotag<\/strong> permeten situar mitjan\u00e7ant GPS les imatges i v\u00eddeos, la qual cosa permet als usuaris consultar les publicacions realitzades en una determinada ubicaci\u00f3. \u00c9s una eina molt \u00fatil si estem visitant un lloc o planificant la visita.<\/p>\n<p>A m\u00e9s a trav\u00e9s de l&#8217;\u00fas d&#8217;etiquetes <strong>Hastags (#)<\/strong> \u00e9s possible categoritzar les fotografies per tem\u00e0tica, la qual cosa permet que la nostra publicaci\u00f3 pugui ser localitzades en cerques realitzades per altres usuaris. Si durant un menjar en un Restaurant ens serveixen un plat ben presentat, el &#8220;moment&#8221; es converteix en una foto per a compartir i que pot ser catalogada per <strong>(#)<\/strong> i per tant localitzable en les cerques. Els<strong> (#)<\/strong> disposen de perfil propi que permet visualitzar totes les publicacions realitzades amb aquesta etiqueta organitzades per data de publicaci\u00f3.<\/p>\n<p>Les imatges s\u00f3n la principal font de generaci\u00f3 d&#8217;emocions en el moment de seleccionar una destinaci\u00f3. El turista necessita fer-se una composici\u00f3 visual dels llocs que visitar\u00e0. <strong>La imatge tur\u00edstica creada per a la promoci\u00f3 d&#8217;una destinaci\u00f3 constitueix el primer lla\u00e7 d&#8217;uni\u00f3 amb potencials turistes.<\/strong><\/p>\n<p>Un cas d&#8217;\u00e8xit \u00e9s el de l&#8217;Ag\u00e8ncia Catalana de Turisme, que va incorporar Instagram com a eina de promoci\u00f3 tur\u00edstica amb la campanya <a href=\"https:\/\/www.instagram.com\/explore\/tags\/catalunyaexperience\/\"><strong>#catalunyaexperiencie<\/strong><\/a> i que ha aconseguit m\u00e9s de 2.700.000 imatges d&#8217;usuaris que visiten Catalunya, usant l&#8217;etiqueta de campanya.<\/p>\n<p>Instagram s&#8217;ha convertit en el lloc on cataloguem les nostres experi\u00e8ncies emocionals, moltes vegades en directe. Tamb\u00e9 n&#8217;\u00e9s un aparador on descobrim a trav\u00e9s de la imatge: ciutats, monuments, paisatges, pobles, que ens agradaria visitar algun dia. El seu gran creixement i capacitat de penetraci\u00f3 en tots els segments de p\u00fablic han convertit a Instagram en una plataforma imprescindible per al sector del turisme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La influ\u00e8ncia d&#8217;Instagram en el turisme com a font de generaci\u00f3 d&#8217;emocions, la converteixen en la xarxa social de refer\u00e8ncia en 2019.<\/p>\n","protected":false},"author":1,"featured_media":5769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_page_generator_pro_exclude":false,"_page_generator_pro_group":0,"_page_generator_pro_index":0,"footnotes":""},"categories":[57,138,38,141],"tags":[65,121,123,193,80,73],"class_list":["post-5767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-redes-sociales","category-turisme","category-xarxes-socials","tag-fotografia-digital-val","tag-instagram-val","tag-turismo-val","tag-web-turismo-val","tag-web-turistica-val","tag-xarxes-socials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v28.6) - 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