{"id":5947,"date":"2019-12-04T09:51:03","date_gmt":"2019-12-04T09:51:03","guid":{"rendered":"https:\/\/xatcom.net\/?p=5947"},"modified":"2022-05-03T18:20:07","modified_gmt":"2022-05-03T18:20:07","slug":"google-local-guides-el-costat-mes-huma-de-google-maps","status":"publish","type":"post","link":"https:\/\/xatcom.net\/val\/google-local-guides-el-costat-mes-huma-de-google-maps\/","title":{"rendered":"Google Local Guides, el costat m\u00e9s hum\u00e0 de Google Maps"},"content":{"rendered":"

El turisme ha entrat en una nova dimensi\u00f3 gr\u00e0cies a les noves formes de comunicar-se en internet. Cada cert temps apareixen noves ferramentes per a promocionar una destinaci\u00f3 tur\u00edstica a les que cal que parem atenci\u00f3, tant si som usuaris d\u2019internet interessats en el turisme, com si ens dediquem a la promoci\u00f3 tur\u00edstica. En el cas de Google Local Guides<\/a><\/strong>, hem de tenir en compte que es tracta d\u2019un producte desenvolupat per Google.<\/p>\n

Google Local Guides \u00e9s un programa de Google que naix per a enriquir el contingut que es mostra en Google Maps<\/a>. Actualment l\u2019\u00fas dels m\u00f2bils ens permet disposar d\u2019informaci\u00f3 actualitzada de llocs d\u2019inter\u00e8s, restaurants, museus, etc., quan ens trobem de viatge. Una eina que tots hem usat alguna vegada a l\u2019hora de prendre decisions en la nostra destinaci\u00f3<\/strong> de vacances.<\/p>\n

Gr\u00e0cies al geoposicionament Google recopila la informaci\u00f3 dels llocs o establiments que visitem i ens permet, incl\u00fas ens convida, a fer-ne una valoraci\u00f3 o ressenya<\/strong>. D\u2019aquesta forma el cercador es retroalimenta de la informaci\u00f3 que els usuaris publiquem en la plataforma, oferint informaci\u00f3 fiable i actualitzada.<\/p>\n

A tots els que ens agrada viatjar i consultar informaci\u00f3 publicada per altres usuaris formar part d\u2019aquesta comunitat<\/strong> ens pot resultar molt atractiva. Unir-se al programa \u00e9s senzill; es pot fer des del men\u00fa de Google Maps, en l\u2019apartat les meues aportacions<\/em>. Si no estem registrats, disposarem d\u2019un enlla\u00e7 per donar-nos d\u2019alta.<\/p>\n

La plataforma es va posar en marxa el 2015 i actualment compta amb 50 milions d\u2019usuaris en tot el m\u00f3n. Local Guides \u00e9s un sistema gamificat<\/strong> que ofereix recompenses en forma de punt i classifica els usuaris amb ins\u00edgnies en relaci\u00f3 a la quantitat de les aportacions i la qualitat.<\/em><\/p><\/blockquote>\n

\"\"<\/span>El 2016 Google va anar un pas m\u00e9s lluny i va crear Local Guides Connect<\/strong><\/a>, un f\u00f2rum online<\/em> de Local Guides que, a m\u00e9s d\u2019enriquir Google Maps, permet els usuari compartir experi\u00e8ncies de viatges. Semblant a una xarxa social, les publicacions poden ser valorades per altres usuaris de la comunitat. Tamb\u00e9 permeten fer encontres (quedades) amb altres Local Guides per a explorar ciutats, llocs, restaurants, etc.<\/p>\n

La import\u00e0ncia d\u2019aquesta xarxa de guies<\/em> pel sector tur\u00edstic \u00e9s molt important, perqu\u00e8 les opinions, puntuacions i fotos sobre hotels, restaurants, museus, etc. d\u2019aquests usuaris poden tenir un gran pes en els resultats de les cerques. De forma semblant al que vam explicar en la not\u00edcia Google premiar\u00e0 en les cerques els continguts originals<\/a>, el cercador posa en mans d\u2019humans la qualitat dels continguts que mostra en els resultats de la cerca. En aquests cas usuaris especialitzats no remunerats, bo i evitant deixar tot el treball a l\u2019atzar de l\u2019algoritme del moment. Segons la companyia:<\/p>\n

Hi ha milions que confien en les aportacions de la resta de persones per a prendre decisions d\u2019on anar i qu\u00e8 fer. Per aquest motiu, Google va posar en marxa aquesta iniciativa en gener de 2015.<\/em><\/p><\/blockquote>\n

\"\"<\/a>Els Local Guides van escalant posicions en funci\u00f3 a les seues contribucions i els punts que Google els atorga i poden obtindre recompenses<\/strong> segons el seu nivell d\u2019activitat: subscripcions a servicios de m\u00fasica, espai d\u2019emmagatzemant en Google Drive…Es pot comprovar el sistema de puntuaci\u00f3 ac\u00ed<\/a>.<\/p>\n

Si ets Local Guide de nivell 2 tens la possiblitat d\u2019organitzar quedades<\/strong> amb altres Local Guides. En aquestes reunions els Local Guides poden col\u00b7laborar amb empreses per tal que els encontres siguen m\u00e9s interessants i assequibles pels participants. Aix\u00ed mateix les empreses poden patrocinar quedades oferint productes o serveis, com degustacions gratu\u00eftes o descomptes en el lloguer d\u2019establiments.<\/p>\n

No obstant aix\u00f2, \u00e9s important que les aportacions que es realitzen en Google Maps no es vegen influenciades pels patrocinis. Els Local Guides no deuen acceptar ni poden cap tipus de pagament a canvi d\u2019organitzar quedades en les que alguna empresa col\u00b7labore. Els amfitrions han de comunicar en la descripci\u00f3 de les quedades si l\u2019encontre est\u00e0 patrocinat<\/strong> i advertir que la reuni\u00f3 no implica cap tipus de contribuci\u00f3 per a l\u2019empresa o per part d\u2019ella.<\/p>\n

Si t\u2019agrada viatjar, con\u00e8ixer nous llocs, vols saber m\u00e9s sobre fotografia, gastronomia, etc., aquesta comunitat et pot encantar. Si a m\u00e9s m\u00e9s treballes en el sector del turisme, l\u2019has de con\u00e8ixer perqu\u00e8 t\u00e9 molt a oferir. <\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Google Local Guides mostra el costat m\u00e9s hum\u00e0 de Google Maps, que s’enriqueix amb les aportacions dels usuaris, que poden influir en les cerques.<\/p>\n","protected":false},"author":1,"featured_media":5936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_page_generator_pro_exclude":false,"_page_generator_pro_group":0,"_page_generator_pro_index":0,"footnotes":""},"categories":[38],"tags":[136,123],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisme","tag-google-local-guides-val","tag-turismo-val"],"acf":[],"yoast_head":"\nGoogle Local Guides, el costat m\u00e9s hum\u00e0 de Google Maps - Xatcom - Agencia digital Valencia<\/title>\n<meta name=\"description\" content=\"Google Local Guides mostra el costat m\u00e9s hum\u00e0 de Google Maps, que s'enriqueix amb les aportacions dels usuaris, que poden influir en les cerques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xatcom.net\/val\/google-local-guides-el-costat-mes-huma-de-google-maps\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Local Guides, el costat m\u00e9s hum\u00e0 de Google Maps\" \/>\n<meta property=\"og:description\" content=\"Google Local Guides mostra el costat m\u00e9s hum\u00e0 de Google Maps, que s'enriqueix amb les aportacions dels usuaris, que poden influir en les cerques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xatcom.net\/val\/google-local-guides-el-costat-mes-huma-de-google-maps\/\" \/>\n<meta property=\"og:site_name\" content=\"Xatcom - 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